GamePuzzles
GamePuzzles creates wonderful puzzles that can help kids improve their memory, problem solving, creativity, patience and thinking speed. However their current site is difficult to navigate and search for their products. Which results new and returning customers to left feeling confused and weren't able to efficiently shop for the puzzle they would like. The puzzles were well designed with mathematicians and game inventors. However, the site is lacking a clear educational guide and a game manual for the customers to learn more about how to play the puzzles. Which makes customers loose trust of the site because of the lack of product's informations and photography.
Client
My Role
UX/UI Designer and Product Designer
Client
GamePuzzles
Duration
2 week sprint
THE
CHALLENGE
GamePuzzles creates wonderful puzzles that can help kids improve their memory, problem solving, creativity, patience and thinking speed. However their current site is difficult to navigate and search for their products. Which results new and returning customers to left feeling confused and weren't able to efficiently shop for the puzzle they would like. The puzzles were well designed with mathematicians and game inventors. However, the site is lacking a clear educational guide and a game manual for the customers to learn more about how to play the puzzles.
Helped provide a design solution for GamePuzzles with a
responsive website refresh and a robust online experience.
OUR
MISSION
My goal was to introduce a seamless and fun educational experience for parents and kids to learn a new puzzle game. Through user research and interviews, I was able to sort user needs, struggles and pain points I need to suggest a better solution in my application. I wanted to encourage anyone educating at home during the pandemic, kids or anyone interested in having a fun educational exercise.
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How might we make homeschooling more fun and creative in order to improve student's engagement in their studies during COVID-19.
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How might we make homeschooling more fun and
creative in order to improve student’s engagement
in their studies during COVID-19.
Who is GamePuzzles designed for?
From here, I created personas to prioritize the type of users to my application. I have created a primary persona and a secondary persona. Primary persona focus on users who purchase the puzzle online and is in need of an educational learning method. Yet, I believe that for a better result, benefiting more than one group should be added in my design process. Therefore, I considered the a range of age groups of personas.
Building the personas had helped to remind the creative decisions for the product, make effective design decisions, and to provide innovative solutions.
Design Ideation
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From the research data, I begun to develop the site's ideation sketches. After conducting card sorting to help narrowing down the tabs, I was able to create a site map with rename the labels to a form that the users are more familiar to. Developing the wireframes and connect them using a flow to help me visualize the user's navigation journey.